Companies spend a lot of time, effort and money on recruiting and finding qualified job candidates. Instead, I believe that more attention should be given to employer branding and recruitment marketing efforts. With a strong employer brand, it is much easier to find, attract and hire candidates perfect for your job openings. Thus, employer brand is a great way for improving your most important hiring metrics such as cost-per-hire and time-to-fill a position. To understand better what employer branding can do for your and your hiring strategy, we have put together some interesting employer branding stats you should know about.
